Slimmed down and brighted up, the new packaging the Dealer's Dozen is designed to moev the Kohler line of strong-selling air, fuel and oil gilters even faster. "We talked to dealers and distributors abot what they wanted, and we responded with a package redesign for 2002," says Tom Vallo, Marketing MAnager, Service Parts and Distribution - Kohler Engines.

New Kohler Dealer Dozen air filter/pre-cleaner kit display pack

Many dealers are pressed for space, and thier first request was for display versatility. Merchandisers can now hand the downsized and footed blister packs from pegs or stand them on shelves. They take up less room and expand display options. With graphics now featureing bright white letters against a bold blue background, there's also greater visual impact and strong reinforcement of the Kohler brand.

"Dealers and districutors also wanted us to package the pre-cleaner with its respective air filter, and we think we've done a nice job," says Vallo. Labeling on the package front now identified the correct filter for a specific engine model.

"It's more user friendly," adds Vallo. "Because the product is visible through the plastic, consumers will be able to readily identify what they need on their own and take it to the rgister, leaving sales associates free to assist other with higher ticket items. Without boxes to open, retailers serving the DIY market will be especially pleased as ther's less to damage and displays will be easier to keep in order."